Australia City China – Australia’s finest products and services

LAUNCHING IN

FOSHAN

2020

Australia City China is home to Australia’s finest products and services.

Accredited by the Foshan Government, Australia City China is a premier business-to-business, and business-to-consumer channel between China and Australia, showcasing Australia’s best-in-class.

Australia City China is primely located at the A11 Shopping Mall in Foshan, Guangdong Province (population 113 million)—the fastest growing economy of any province in China, and “the 6th largest sub-national economy in the world”1.

The foot-traffic passing through the A11 Shopping Mall is approximately 15,000** per day, during weekdays, and 25,000** per day, during weekends. Australia City China is located on two levels of the A11 Shopping Mall—level 3 for business-to-consumer services and fast-moving consumer goods, and level 17 for business-to-business products—invite only.

Offering year-round*, exclusive brand exposure, Australia City China capitalises upon its location and connections, to offer brands a unique opportunity to establish themselves within China’s Wholesale, Retail, Private and Government sectors.

FOSHAN CITY GOVERNMENT OFFICIAL ACCREDITATION

Australia City China and A11 Shopping Mall have been accreddited as the official gateway for all Australian products and services entering Foshan.

Together, Australia City China and A11 Shopping Mall act as the primary business-to-business, and business-to-consumer channel between China and Australia, showcasing Australia’s best-in-class.

10-12
january
2020

On 10 January 2020, the Chinese Government celebrated the official ‘Australia Day’, championing all things ‘Australian’.

Foot-traffic numbers reached 20,000+** people on the Grand Opening Day (10 January 2020), and approximately 60,000+** people attended over the following two days (11–12 January 2020).

Play Video

Official Australia Shopping Day Launch.

AUSTRALIA
CITY
CHINA
REINVENTING
TRADE

Australian businesses are spending too much on conferences and expos in China that do little to expose their products to the country’s rising middle class, according to Australia City China directors Daryle Hill, Stevie Kimonides and Jason McLachlan.

Australia City China reports that small and medium-sized businesses are spending approximately AUD$10,000 for a display stand at three-day expo in China. These expos are “typically a once-off event, with little follow-ups or ongoing market exposure for participating businesses.”

Launched on 10 January 2020, over a three-day, Foshan Government endorsed, Australian shopping festival in Foshan city, Guangdong Province, Australia City China hopes to reinvent the way in which Australian goods, products and services are marketed to Chinese businesses and consumers.

Partnering with Mr Libing Chen, and with the support of The People’s Government of Foshan Municipality, Australia City China have secured brands such as juice company Emma & Tom’s, Berringa Honey, Smashvino, Clamms Seafood, Collagenade, Pearly Whites and other businesses selling Australian goods, products and services.

Australia City China will be housed in a 600sqm space at the A11 mall in Foshan, which Mr Libing Chen has leased for the next two years, with an option to renew for another 2 years. The mall is split into two sections, one focusing on business-to-consumer services and fast-moving consumer goods and the other ﬂoor for business-to-business products, which will be by invitation only. On a typical weekday the mall’s foot trafﬁc would be about 15,000, and 25,000 on weekends.

With the support of The People’s Government of Foshan Municipality and 20 local business associations with an average membership of 100 businesses each, Australia City China has access to a “network of 2000 businesses looking to buy Australian products.”

The cost of a 12 month display in the Australia City China showcase costs approximately AUD$40,000, which is what a business might spend buying into four three-day trade expos in China, in a year.

Australia City China is expanding into other provinces across greater China, and reinventing trade between Australia and China.

AUSTRALIA
CITY
CHINA
EXHIBIT
PACKAGE

Secure your place at Australia City China, and showcase your brand in a business-to-business, and business-to-consumer environment, with access to over 1000 high net worth businesses and many more influential individuals, including, but not limited to, Hotel Associations, Wholesale and Retail Associations, Purchasing Officers, Government Officials and Departments.

As part of the Showcase Package, you’ll receive a dedicated Brand Manager who’ll work to facilitate four qualified business introductions and follow-ups per month, and oversee any marketing and translation assistance required. In addition to this, you’ll be assigned both WeChat and TMALL Account Managers too.

Shared facilities include a sizeable conference room, with audio-visual capabilities, shared co-working spaces, and a kitchen.

Australia City China hosts monthly cocktail events throughout the year, where you will have the opportunity to network and promote your business amongst key industry representatives.